Abstract: A system for menu and dish presentation in a dish ordering environment comprises a front end module including a user interface to be presented on a user computing device and a back end module in data communication with a plurality of data sources and receiving therefrom menu data inputs. The back end module comprises a dynamic menu presentation module to dynamically generate a menu presentation, a dynamic dish configuration scheme module configured to receive user input data regarding a selection of a dish or a built of a dish by the user, from a menu presented in accordance with the menu presentation and to dynamically generate a dish configuration presentation to be presented on the user interface of the front end module.