Abstract: A combination identification tag and holding apparatus for golf tees which combine advertising indicia and identification indicia within the unitary tag. The tag comprises a box-like shaped member of relatively thin dimensions having paired resilient gripping pegs within the hollow interior of the tag which are designed to accept golf tees for retention therein and allowing easy removal by the user, and further provides a transparent window having a slot to allow the user to slip an identification card under the transparent window.