Abstract: A method in and a communication node for providing a digital content to at least one wireless device in a cellular communications network. The communication node obtains information identifying the digital content. The digital content is associated with a moving demand area being an area that changes location over time according to a movement pattern and in which area a demand for the digital content has been identified to move with the area. The communication node provides, based on the obtained information, a broadcast or multicast of the digital content in a provision area comprising the moving demand area. The provision area corresponds to one or more cells served by one or more base stations broadcasting or multicasting the digital content. The provided broadcast or multicast is adapted based on the movement pattern.