Abstract: The present invention relates to a method of transmitting information using an information transmission system adapted to transmit information to a plurality of subscribers from preferably one content provider. The system is adapted to receive at least one electronic transmission of source information from a content provider where this source information incorporates a plurality of subscriber details and content information. The system employed can then initiate a telephone call to each of the plurality of subscribers detailed to deliver a portion of the content information supplied. Preferably the invention described may also be employed within an inspirational message provisioned service, where the content provider can deliver an inspirational message to a plurality of subscribers using a telecommunication network.