Abstract: Digital image and/or video data is processed wherein a frame of the data comprises a plurality of rows and columns of pixels with data for each pixel including a luminance value and a chrominance value. Chrominance values and luminance values may be received for a current pixel and at least one adjacent pixel, and the chrominance values of the current pixel and the at least one adjacent pixel may be compared. The luminance value of the current pixel may be filtered wherein a strength of filtering the luminance value is based on the comparison of the chrominance values of the current and at least one adjacent pixels.