Patents Assigned to Telmar Group, Inc.
  • Method of relating multiple independent databases
    Patent number: 7437307
    Abstract: A method for relating multiple independent databases uses a graphical interface allowing market researchers to conveniently model different prototype forecast scenarios based on specific choices for ad campaign portfolio distributions among specific types of advertising vehicles, media vehicles or advertising media such as television or magazine print, for example. The method solves the classic regression-to-mean problem associated with the prior art fusion approach and requires less computer processing time and/or user expertise.
    Type: Grant
    Filed: February 20, 2002
    Date of Patent: October 14, 2008
    Assignee: Telmar Group, Inc.
    Inventors: Kenneth Peter Walsh, Harry Appel, Valeri Kolokoltsev, Corey V. Panno, Kent M. Lancaster, Alexander Stepanov, Ann Zahm