Abstract: Embodiments of this application disclose a target object rendition method performed by an electronic device having a camera and a display screen. The electronic device photographs an entity card by using a camera. From the photograph, the electronic device obtains a to-be-recognized target object that is printed on the entity card and then image interpretation data of the to-be-recognized target object, the image interpretation data being used to reflect a feature of the to-be-recognized target object. After matching the image interpretation data with prestored image interpretation data, the electric device obtains a prestored target object corresponding to prestored image interpretation data matching the image interpretation data. Finally, the electronic device invokes an application (e.g., a computer game) associated with the prestored target object (e.g., a virtual character of the computer game) and renders, using the application, the prestored target object on the display screen.