Abstract: This disclosure relates to an object account grouping method and apparatus. The method includes: displaying aggregation information corresponding to at least one object account, the aggregation information including at least two dimensions of identity association information, such as identity information of the object account, chat information of a local object account and the object account, and interaction information of the object account and the local object account in a social circle; determining, in response to a group selection operation triggered for the aggregation information on a selection control of a group tag, a target group to which a target object account in the at least one object account belongs; and adding the target object account to the target group.

Abstract: The present disclosure discloses a display control method and apparatus for multimedia data, and belongs to the field of Internet technologies. The method includes: acquiring a ratio of a total real display count to a total planning display count corresponding to each display area within a first time period, determining the ratio as a data display rate of each display area within the first time period, and controlling, according to the data display rate of each display area within the first time period, multimedia data displayed in each display area. In the present disclosure, a data display rate of each display area within a first time period is acquired, and multimedia data displayed in each display area is controlled according to the data display rate of each display area within the first time period, so that stability of accuracy of a control result is improved, and a control effect is enhanced.