Abstract: An interactive method, apparatus based on an image and a server are provided according to embodiments of the present invention. The method includes: recognizing a face region in an image; generating a face box corresponding to the face region; generating a label box corresponding to the face box; and representing label information corresponding to the face region in the label box by performing one of the following modes: obtaining the label information corresponding to the face region from a server, representing the label information obtained from the server in the label box; and receiving the label information corresponding to the face region inputted by a user, representing the label information inputted by the user in the label box. Thus, based on the label information provided by the server or the user, information associated with a circled region is customized (e.g., reviews information), and is further pushed to an associated friend.