Abstract: Disclosed is an SNS analysis server. The SNS analysis server includes at least one processor for analyzing SNS activity of a user by using information about an SNS account of the user and information including an evaluation application form of the user, and determining an evaluation score for the user based on the analyzed SNS activity of the user to provide the determined evaluation score. Accordingly, non-target customers who do not have credit assessments may get additional opportunities for loans, and job applicants may get additional employment opportunities based on social assessments. Business operators may hire employees who are more suited to vocational aptitude, block black consumers in advance, and perform marketing by analyzing a marketing target to better understand propensities and needs of customers.