Abstract: When an event undersells, the event promoter contacts a service provider such as Poundhouse either via phone, fax or e-mail, alerting us that they would like to “paper the house,” or fill the hall with individuals who might not otherwise go. Poundhouse then e-mails its users that an opportunity to go to a specific event is available and that they need to enter to win tickets. Users follow the link in the e-mail or come to the Web site and enter the contest by typing in their e-mail address and password. At a pre-specified time, the contest is automatically closed and “winners” are notified, via e-mail, that they won tickets to that event. The number of tickets made available to Poundhouse by the event promoter determines the number of winners. A guest list is compiled and faxed and/or e-mailed to the event promoter. Winning individuals each get to bring a single guest.

Abstract: A method and system for “papering the house”, i.e., distributing excess entertainment inventory, integrates with the new capabilities of social networking sites and mobile computing. First, a number of units of excess entertainment inventory are apportioned. A first user profile is generated and associated to a first user. A set of Tokens is then allocated to the first user. Next, a subset of Tokens allocated to the first user is selected as eligible to receive a portion of the excess inventory. Finally, records of the first user, the first user profile, the number of units of excess entertainment inventory, and the set of Tokens allocated to the first user are stored in a computer-readable medium.