Abstract: A video cassette vending machine has a plurality of storage positions which are not user-accessible and a vend position which is user-accessible. A carrier unit is provided for carrying a selected video cassette between one of the storage positons and the vend position. a positioning unit is provided for positioning the carrier unit proximate to a selected storage position in response to user input. An engaging unit fixed to the carrier unit is provided for engaging and disengaging a selected video cassette. A reader unit is provided for identifying a selected video cassette. A microprocessor memory system is provided for recording and processing information about the contents of the storage positions and the identity of the selected video cassette.