Abstract: The present disclosure provides a computer-implemented method and system for running highly targeted marketing campaigns through one or more telecommunication channels. The computer-implemented method and system corresponds to an advertising system. The advertising system receives a user data associated with a plurality of users. In addition, the advertising system collects a user activity data. Further, the advertising system analyzes the user data and the user activity data. Furthermore, the advertising system creates a plurality of user profiles. Moreover, the advertising system segregates the plurality of user profiles. The advertising system identifies each of the plurality of users based on analysis of corresponding plurality of user profiles for initiating one or more marketing campaigns. The advertising system triggers initialization of the one or more marketing campaigns.

Abstract: The present disclosure provides a user identifier system for uniquely identifying a user across internet and non-internet channels. The user identifier system receives a plurality of hypertext transfer protocol requests associated with one or more publishers. In addition, the user identifier system enables modification of a plurality of hypertext transfer protocol headers. Further, the user identifier system extracts a user data. Furthermore, the user identifier system maps the user data to a unique cookie identity in a cookie storing module. Moreover, the user identifier system transfers the unique cookie identity to one or more communication devices. The user identifier system retrieves the unique cookie identity when the user accesses the corresponding one or more publishers. The user identifier system engages the plurality of users to the one or more publishers across internet and non-internet channels.

Abstract: The present disclosure provides a computer-implemented method and system for real time advertisement auction on telecommunication notification channels. The computer-implemented method and system corresponds to an advertisement serving system. The advertisement serving system integrates a plurality of advertisers and one or more telecommunication notification channels. In addition, the advertisement serving system receives a subscriber data, a subscriber interaction data associated with a plurality of subscribers. Further, the advertisement serving system receives an advertiser data associated with the plurality of advertisers. Furthermore, the advertisement serving system analyzes the subscriber data, the subscriber interaction data and the advertiser data. Moreover, the advertisement serving system determines a subscriber context data. Also, the advertisement serving system generates a plurality of categories. Also, the advertisement serving system sends request to the plurality of advertisers for bidding.

Abstract: The present disclosure provides a computer-implemented method and system for real-time tracking and attribution of advertisements for a plurality of subscriber transactions. The computer-implemented method and system corresponds to a tracking and marketing system. The tracking and marketing system integrates one or more telecommunication network channels, a plurality of banking partners, and a plurality of application servers. The tracking and marketing system receives a first set of data. The tracking and marketing system obtains a second set of data. The tracking and marketing system fetches a third set of data. The tracking and marketing system analyzes the first set of data, the second set of data, and the third set of data. The tracking and marketing system identifies a match. The tracking and marketing system tracks the subscriber. The tracking and marketing system initiates one or more marketing campaigns. The tracking and marketing system displays one or more advertisements.