Abstract: An automatic button feeder is provided which comprises an orientation station for receiving buttons in sequence, a sewing station at which a button is sewn and an injecting arm for moving the button from the orientation station to the sewing station. The arm includes alignment pins at the end thereof which are used in combination with orientation means which align the openings of the buttons with the alignment pins. The feeder also includes pneumatic means for moving the arm which draws the arm under the orientation station. The button openings are aligned with the pins by the orientation means. The arm remains stationary after the button has been aligned until a button at the sewing station has been removed therefrom.