Abstract: A desired decorative design on packaging such as tubes is made up of a combination of printed matter and a decorative foil such as a metal, pigmented or textured pattern foil. The method involves the steps of first applying the printed matter to the material with an ink treated to prevent adherence of the foil to the printed matter. Thereafter, the foil coated with an adhesive is positioned against the material and heat and/or pressure applied so that a foil transfer will occur onto all areas of the material engaged by the foil that are devoid of the printed matter. The foil is applied with a smooth continuous silicone pad. Exact registration is assured and the use of complicated die designs is wholly avoided.