Abstract: The container labeler (2) includes broadly a container conveyor (8) and one or more label applying assemblies (4,6). The label applying assembly includes a label supply hopper (10) which stores a stack of labels (16), a transfer assembly (24) which removes labels one-at-a-time from the label supply hopper, a drive assembly (50) which drives the label from the transfer assembly to an adhesive application assembly (62), and a label pressing member (76) which presses against a container (12) on the container conveyor (78) to form a nip (74). The adhesive application assembly applies adhesive to the back of the label and delivers the label to the nip. The container conveyor includes rotating pedestals (96) upon which the containers rest so that the label from the adhesive applying assembly is applied to the container by the movement of the label into the nip and the rotation of the container.