Abstract: A system is provided for determining multimedia content to transmit to a device, the system. The system includes a token database storing a plurality of tokens, in which the tokens are tagged one of acquired and unacquired. The system also includes a receiver that receives a scanned token and a comparator module that determines whether the scanned token corresponds to one of the plurality of tokens. A historical database storing predefined token criteria for each of a plurality of token buyers is also included in the system. Also, a marketplace module compares the scanned token to the predefined token criteria in response to the comparator module determining that the scanned token corresponds to one of the plurality of tokens that is tagged unacquired. Also, the system may include a transmitter that transmits multimedia content based on content preselected by one of the plurality of token buyers.