Abstract: Systems and methods are provided for automatically capturing event occurrence data associated with a broadcast channel. A baseline schedule for the broadcast channel is imported that includes an identification of events scheduled to appear on the broadcast channel and scheduled times for those events. A prompt is provided via a graphical user interface for a user to enter a time of actual occurrence of event appearances on the broadcast channel. Indications of times of an appearance and that events did not air on the broadcast channel are received via the prompt. The indications are stored in a computer-readable medium, and a report is provided that identifies events that did appear on the broadcast channel and their time of appearance and events that did not appear on the broadcast channel.