Abstract: A method and system for providing an accurate count of total households and seasonal households within a defined geographic area is disclosed. The invention has application in, for example, the identification of potential sites for retail business locations. The invention utilizes additional data sources beyond census data in order to provide more accurate household counts, particularly in high-growth areas when census data has become stale. Seasonal households may be counted by the use of household data containing spatially inconsistent records (SIRs), that is, records for which the best address does not match the location where the telephone service is provided. Households for which an exact address is not known are allocated within the geographic area of interest according to various spreading models.

Abstract: A method and system for providing an accurate count of total households and seasonal households within a defined geographic area is disclosed. The invention has application in, for example, the identification of potential sites for retail business locations. The invention utilizes additional data sources beyond census data in order to provide more accurate household counts, particularly in high-growth areas when census data has become stale. Seasonal households are counted by the use of telephony data containing spatially inconsistent records (SIRs), that is, records for which the billing address does not match the location where the telephone service is provided. Households for which an exact address is not known are allocated within the geographic area of interest according to various spreading models.