Abstract: An apparatus, system, and method are disclosed for facilitating electronic communication based on a personal contact. A token giver gives a token to a token receiver through a personal contact. The purpose of the token is to facilitate communication between the token giver and token receiver. The token includes a token identifier that is uniquely associated with the token. The apparatus includes a receiver module for receiving the token identifier from the token receiver. In response to receiving the token identifier, a channel module establishes an electronic communication channel between the token giver and the token receiver. A transfer module provides, to the token receiver, initial electronic content customized for the token identifier. In response to a request from either the token receiver or the token giver, a transfer module brokers an electronic content transfer between the token receiver and the token giver via the electronic communication channel.