Abstract: A flashing lamp unit comprising a fluorescent lamp, an ionization electrode in close proximity to the lamp, and an electrical means for exciting the lamp and ionization electrode to cause the lamp to flash. In one embodiment, the lamp is torroidal in shape, the ionization electrode is arc-shaped and abuts the lamp, and an optical scanning device peers through the center space of the lamp so that the lamp provides a substantially uniform illuminated field for viewing by the scanning device.