Abstract: A tire display assembly comprising folding blanks which, when assembled, simulates a car seat and is capable of supporting and displaying a vehicle tire. When the assembly is used to display a tire the tire rests on the part of the display which simulates the cushion of a car seat and leans against the part which simulates a backrest of a car seat. A mass support is inserted in the space defined by the parts of the assembly which simulates the cushion of a car seat and is designed to carry the mass of the tire and add rigidity to the tire display assembly. A header upon which printed matter can be posted is situated on top of the part of the assembly which simulates a backrest of a car seat.