Abstract: A media process for advertising includes positioning an insert on a front page of a periodical. The insert is removable from the periodical so that a purchaser can read any periodical content that is positioned under the insert and the insert includes instructions for the user to obtain additional advertising material. A media process for advertising also includes positioning an article onto a front page of a periodical, with the article including advertising material, such as a periodic offer. An apparatus for advertising on a front page of a periodical includes a sleeve for holding an insert, an adhesive applied to a bottom surface of the sleeve, and an insert positioned inside the sleeve.

Abstract: Advertising media for application to a substrate includes a release liner and a multi-part label. The multi-part label has a base label and a top label, both of which are coupled with an adhesive. A first adhesive has properties that allow the base label to be removed from the release liner and applied to a substrate or product packaging in a stable manner. The second adhesive has properties such that a sticky residue is not present when the top label is removed from the base label. A perforation pattern is provided. A method of advertising is also described.