Abstract: A system for producing removable portions having personalized information, for mass-distributable packets, by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded and glued upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper, and a label containing a magnetic strip is applied. The magnetic strip can be encoded with information personalized to the recipient or the advertiser. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon.

Abstract: Embodiments may relate to systems and methods for distributing incentives to encourage subsequent action. In one embodiment, a method to facilitate encouraging consumer behavior can be provided. The method may include electronically identifying a consumer to be a recipient of an incentive device by a marketing system, wherein the incentive device is associated with a marketing campaign defining at least one predefined activity to be performed by the consumer prior to activating the incentive device, and wherein the incentive device has inherent value that is available for redemption upon activation. The method may further include storing consumer data associating the consumer with the incentive device in the marketing system. In addition, the method may include distributing the incentive device to the consumer in an inactivated state, and electronically activating the incentive device only upon receipt of an indication that the consumer has satisfied the at least one predefined activity.

Abstract: A spinning wheel format having a wheel rotatable about an axle, both carried within a substrate, wherein the substrate, the wheel, and the axle are made from the same stock, created in a continuous, single-pass finishing system, is described. The format is manufactured by adhering a first ribbon to a second ribbon to form a multi-ply ribbon, cutting the multi-ply ribbon to form a plurality of wheels and axles within the wheels, marrying the multi-ply ribbon to a third ribbon, folding the third ribbon to enclose the multi-ply ribbon within the folded third ribbon; and transversely cutting the third ribbon into a plurality of spinning wheel formats. A mass distributable packet can be created by marrying a plurality of spinning wheel formats to a fourth ribbon, and manufacturing a plurality of mass distributable packets from the fourth ribbon.

Abstract: A system for producing removable portions for mass-distributable packets by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing together ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon. The removable portions can be UV-coated to simulate plastic and printed with information personalized for the advertiser or for the recipient.

Abstract: A system for producing removable portions for mass-distributable packets by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing together ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon. The removable portions can be UV-coated to simulate plastic and printed with information personalized for the advertiser or for the recipient.

Abstract: A system for producing removable portions for mass-distributable packets by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing together ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon. The removable portions can be UV-coated to simulate plastic and printed with information personalized for the advertiser or for the recipient.

Abstract: A system for producing removable portions for mass-distributable packets by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing together ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon. The removable portions can be UV-coated to simulate plastic and printed with information personalized for the advertiser or for the recipient.

Abstract: A system for producing removable portions for mass-distributable packets by single-pass manufacturing, in which a printed web is slit into two ribbons, one of which is then folded upon itself to create a multi-ply ribbon that appears to be of heavier stock than the original paper. Alternatively, the multi-ply ribbon can be created by gluing together multiple ribbons, or by a combination of folding ribbons and gluing together ribbons. The multi-ply ribbon is die cut into an inside portion and an outside portion and married to the other ribbon, after which the outside portion is removed, leaving the inner portion as removable portions. Alternatively, the folded ribbon can be kiss cut after it has been married to the other ribbon. The removable portions can be UV-coated to simulate plastic and printed with information personalized for the advertiser or for the recipient.

Abstract: A method of manufacturing pop-up action products from a single continuous web of material. A preferred form of the method includes the steps of cutting the web into two separate ribbons, defining a continuous series of predetermined shapes in one of the ribbons, marrying the two separate ribbons so that they are joined to one another at each of the series of predetermined shapes in such a fashion that, after transverse separation into individual pop-up action products, the linear movement of a slide panel member results in the elevational movement of a predetermined "pop-up" shape.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.

Abstract: A pop-out slide and a method of fabricating the same from a single continuous web of material. The method comprises cutting a web of material to define a through slot and a cutout, such that the cutout in turn defines a pop-out member superimposable with and shaped and alignable for selective extension through the slot, slitting said web into two ribbons, one ribbon including said slot and the other including the cutout and the pop-out member. The method proceeds by stacking the ribbons in a position for aligning the pop-out member with the slot, applying a seam of glue adjacent the slot and marrying the ribbon carrying the pop-out member with the ribbon carrying the slot. Thereafter, the method proceeds by folding over the slot-carrying ribbon so as to fully enclose the ribbon carrying the pop-out member and such that the seam of glue extends through the cutout defining the pop-out member to adhesively secure with a facing surface of the slot-carrying ribbon to the other side thereof.

Abstract: A pop-out slide and a method of fabricating the same from a single continuous web of material. The method comprises cutting a web of material to define a through slot and a cutout, such that the cutout in turn defines a pop-out member superimposable with and shaped and alignable for selective extension through the slot, slitting the web into two ribbons, one ribbon including the slot and the other including the cutout and the pop-out member. The method proceeds by stacking the ribbons in a position for aligning the pop-out member with the slot, applying a seam of glue adjacent the slot and marrying the ribbon carrying the pop-out member with the ribbon carrying the slot. Thereafter, the method proceeds by folding over the slot-carrying ribbon so as to fully enclose the ribbon carrying the pop-out member and such that the seam of glue extends through the cutout defining the pop-out member to adhesively secure with a facing surface of the slot-carrying ribbon to the other side thereof.

Abstract: A computerized technique for generating masters for embossing and printing color images with local regions of variation of an optical characteristic such as reflectance is disclosed. The color image is read into a computer and displayed on the computer screen. An electronic embossing mask is created for each local region which is to have a preselected optical variation. The line pattern is designated for each local region mask and an embossing film is exposed with each electronic embossing mask for creating in the embossing film a composite image including each line pattern in each local region. A plurality of electronic color separation masks are generated from the original color image, and each of these is combined with an electronic embossing mask to form an electronic line color separation mask having line patterns which correspond to those designated for the local regions.

Abstract: A spinning wheel type paper product and a method of fabricating the same from a single continuous web of material. The method comprises the steps of cutting the web of material to define a window and a wheel having a central aperture and slitting the web into two ribbons, one of the ribbons including said window and the other including said wheel. An area of glue is applied to the ribbon carrying the window at a location spaced apart from the window and the ribbons are stacked in a position for aligning the central aperture with the glue area. The ribbon carrying the window is folded over so as to enclose the ribbon carrying the wheel and such that the area of glue extends through the central aperture in the wheel to adhesively secure, with a facing surface of the window carrying ribbon, the other side thereof. Individual products are then formed by transversely cutting the web.

Abstract: A folding apparatus for separating a web into individual signatures and producing two folds in each signature, comprises an upper cylinder, a lower cylinder and an intermediate cylinder. Each of the cylinders is rotated about an axis, the axes of the upper and intermediate cylinders being parallel and spaced apart to define a given plane and the axis of the lower cylinder being parallel to the axes of the first and intermediate cylinders and offset from the plane thereof. The upper and lower cylinders rotate in the same direction and the intermediate cylinder in the opposite direction. First and second folding assemblies produce two folds in each signature. The first folding assembly includes cooperating portions carried on the upper cylinder and on the intermediate cylinder. The second folding assembly includes cooperating portions carried on the lower cylinder and on the intermediate cylinder. A cutting assembly separates the web to produce the individual signatures.

Abstract: The apparatus and method for folding a sheet or signature wherein the sheet or signature is passed edgewise along an arcuate path, a portion of the sheet or signature intermediate the leading and trailing edges thereof is gripped and withdrawn from the first arcuate path to a tangential second arcuate path, and a fluid or air stream is directed counter to and away from the second path to smoothly guide and gently fold the leading edge back upon the trailing edge.

Abstract: In the embodiment of a redemption coupon in a magazine or other bound publications, there are inconveniences if the coupon is physically removed from a page of the magazine, since the remaining partial page is difficult to turn, text is also inadvertently removed, etc. Thus, it is desirable that the coupon be removable with effect on its adjacent magazine pages thus dictating that there be no physical connection between it and the magazine pages. On the other hand, handling of a small coupon-size panel during preparation of the magazine has obvious shortcomings. As a solution to the foregoing, the within method contemplates the use of a physically attached coupon and page, and subsequent folding thereof so that the "physical attachment" therebetween is advantageously presented to the cutting blade used in the conventional edge-trimming step in the preparation of the magazine, and is thus removed during this step, thereby providing the desired separable redemption coupon for the magazine.

Abstract: A package construction resistant to tampering including a pair of laminated layers, one layer having a pocket for receiving product and a cut-out spaced from the pocket, the other layer extending across both the pocket and cut-out, and a line of weakening for severing the layers to expose a finger-grip portion of said other layer peelably retained in position across said cut-out.