Abstract: A pop-up format is described, the format comprising a substrate and a box, the substrate comprising a flat sheet having a first part and a second part separated by a substrate fold line, the first part having a top side and a bottom side, the second part having a top side and a bottom side, and the box comprising an upper section and a lower section, the upper section comprising a display portion and a first fastening portion and the lower section comprising a second fastening portion, a raising portion, and a connection portion, the connection portion adhering to the display portion, the first fastening portion adhering to the second part top side and the second fastening portion adhering to the first part top side, the display portion having an area less than an area of the second part of the substrate. A method of manufacture is described as well.