Abstract: A lighted greeting card having indicia formed on the front face thereof. A backing of rigid polymeric foam material supports a sheet material card thereon, the sheet material card receiving at least one light emitting diode therein. The rear of the backing has first and second openings formed therein for receipt of a battery in one of two positions depending upon how the greeting card is to be displayed. Circuitry for flashing the diode on and off, either periodically or in repsonse to sound, is mounted in a recess in the front face of the backing, hidden by the sheet material card.