Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments for determining an asset recommendation. An embodiment operates by iteratively removing asset categories from an asset category allocation and determining an asset to recommend based on one or more remaining asset categories in the asset category allocation.

Abstract: Disclosed herein are system, method, and computer program product embodiments for automatically transitioning a user from a call to action (CTA) to an enrollment interface. An embodiment operates by receiving a request from a user's device to display web content. The requested web content is displayed along with a CTA. When the CTA is selected by the user, an e-mail client associated with the user's device automatically opens, generates an electronic message based on the selected CTA, and populates a recipient address and a code associated with the CTA within the electronic message. Upon its receipt, the electronic message is processed by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address. An electronic message is generated and sent to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.

Abstract: Disclosed herein are system, method, and computer program product embodiments for generating personalized investment recommendations. An embodiment operates by determining a high level asset allocation for a user, generating a baseline asset allocation based on current market data and performance analysis, adjusting the baseline asset allocation based on one or more user parameters, formulating an optimal asset allocation profile across one or more axes, and selecting particular assets satisfying the optimal asset allocation profile.