Abstract: A method includes receiving data in an electronic format that describes an item, and assigning a unique identifier to the item. The data is normalized across one or more data sets of data that describe other items. The normalizing includes deriving functional and aesthetic attributes of the item based at least in part on the data that describes the item, where at least one of the derived attributes is not included in the data. The normalizing also includes programmatically mapping the attributes to a defined set of taxonomies for pre-defined attribute types. At least one other item is located in the one or more data sets having attributes that coordinate with the attributes of the item. A user interface that includes a styleboard with an image of the item and an image of the at least one other item having attributes that coordinate with attributes of the item.