Abstract: A personalized embossing system for embossing a variety of articles, such as cards and stationery. The system includes male and female embossing molds are coupled to opposing attachment surfaces of an embossing workbook. An alignment process can be implemented that self aligns the male and female molds. Coupling of the molds to the attachment surfaces can be accomplished magnetically, with hook-and-loop fabric, or with re-adhereable adhesives. Use of such attachment means enables arbitrary placement and orientation of the molds relative to the embossed article.