Patents Assigned to The Nielsen Comapny (US), LLC
  • Patent number: 9602371
    Abstract: Example methods disclosed herein for monitoring web browsing include processing a video image obtained from a video signal of a device implementing a web browser to identify a first image region less than the entire video image, the first image region having a first shape corresponding to an address bar of the web browser. Disclosed example methods also include tagging first textual information identified in the first image region as corresponding to an address of a web page displayed by the web browser in response to determining that the first textual information includes a first string of text matching a reference string of text. Disclosed example methods further include reporting the tagged first textual information to determine usage of the web browser.
    Type: Grant
    Filed: July 14, 2014
    Date of Patent: March 21, 2017
    Assignee: The Nielsen Comapny (US), LLC
    Inventor: Morris Lee