Abstract: A versatile head gear system includes a hat having a vertical wall in which an opening has been made, and a seam formed about the periphery of the opening; one part of a two-part hook-and-pile type fastening means filling the opening and sewed to the seam; a number of cloth panels each of substantially the same size as the opening and bearing a name, logo, character, or other message on one side thereof; and each of the cloth panels having the other part of the two-part fastening means secured on its other side so that it may be attached to the hat when its particular name, logo, or other message has been selected for display with the hat.