Abstract: A divider for separating sections of merchandise display rows has a divider frame which may include a divider panel on the frame and a pair of static mounts also on the frame. A plurality of interchangeable display units each with a pair of attachment means are adapted to fit releasably either to static mounts on the frame or pivot mounts on the frame such that various display units may be attached and detached from the merchandise section divider in static or rotatable position.