Abstract: Methods and systems for establishing a web presence, a mobile-optimized web presence, a marketing campaign and a mobile-optimized marketing campaign. Various embodiments of the methods and systems disclosed herein may permit independently generating mobile-optimized and desktop versions of one or more web presences, landing pages and marketing campaigns based on business information and taxonomies. Computer systems implementing methods of establishing mobile-optimized web presences and marketing campaigns are also disclosed.

Abstract: A method and related system for determining the weighted average conversion (or click-through) probability (WACP) associated with an activity, such as an internet advertising bid activity. The method involves gathering information associated with prior actions relevant to future actions, such as bidding on internet advertisement placement, for example. The gathered information, such as clicks, impressions and conversions resulting from an advertisement placement, is used in an algorithm to calculate the WACP. The method may be carried out as part of a system including one or more computing devices and the execution of instructions embodied in computer-readable media. The algorithm may include the option of weighting the data used, such as by valuing recent data more than older data.

Abstract: A method and related system for determining the weighted average conversion (or click-through) probability (WACP) associated with an activity, such as an internet advertising bid activity. The method involves gathering information associated with prior actions relevant to future actions, such as bidding on internet advertisement placement, for example. The gathered information, such as clicks, impressions and conversions resulting from an advertisement placement, is used in an algorithm to calculate the WACP. The method may be carried out as part of a system including one or more computing devices and the execution of instructions embodied in computer-readable media. The algorithm may include the option of weighting the data used, such as by valuing recent data more than older data.