Abstract: A towel cloth positioning device comprises a plurality of projectors provided above a work table for projecting indication marks on the hemming portion of a sheet of towel cloth which is cut piece by piece and is placed on the work table so as to indicate given positions on the hemming portion thereof and pressing units for pressing the towel cloth at the hemming portion thereof on the work table by way of pressing members capable of individually pressing the hemming portion of the towel cloth. Inasmuch as the edge of the hemming portion of the towel cloth can be accurately cut at the edge thereof, it is possible to effectively produce a high quality towel. Moreover, inasmuch as the positioning according to the positioning patterns is performed a plurality of times, it is possible to place various kinds of towel cloths along a line indicated by the positioning patterns with ease and accuracy.