Abstract: A fixture for displaying merchandise comprises a base member, vertical posts, and, in one embodiment, horizontal beams extending between the posts. Depending upon the particular application for which the fixture is intended, the vertical supports are affixed to the base member to form a gondola unit, an H-frame unit or a combination gondola and H-frame unit, as desired. The base member is provided with rollers to permit movement of the fixture when either unloaded or loaded with merchandise, and the vertical supports are connectable to extensions to vary the overall height of the fixture.