Patents Assigned to The Trade Desk, Inc.
  • Patent number: 11974244
    Abstract: This disclosure is directed to systems and methods for generating and querying an index associated with targeted communications. A method may include receiving candidate identifiers, rates of targeted communication, and traits associated with the candidate identifiers. A method may include generating a candidate index including one or more dimensions associated with candidate traits. A method may include receiving a query associated with desired candidate traits, determining if one or more candidates appear in the dimensions associated with the desired traits, and intersecting the dimensions to determine if one or more candidates appear in all of the dimensions associated with the desired candidate traits. A method may include generating a result set based on the results of an intersecting computation. A method may include removing candidates from the result set and transmitting targeted communications on behalf of or to the candidates remaining on the result set.
    Type: Grant
    Filed: May 5, 2023
    Date of Patent: April 30, 2024
    Assignee: The Trade Desk, Inc.
    Inventor: Alexander L. Schaefer
  • Patent number: 11947981
    Abstract: A contextual navigation and action user experience framework that facilitates workflows across multiple contexts and levels of object hierarchy is disclosed. Exemplary features include a swapper interface, an action toolbar with contextual buttons and contextual tabs, and a toolkit that provides an overview portal to view alerts, cross reference information, and perform actions on objects and insights that are important to the user across an entire product suite.
    Type: Grant
    Filed: June 5, 2023
    Date of Patent: April 2, 2024
    Assignee: The Trade Desk, Inc.
    Inventors: Christine Anderson, Mark A. Patterson, Jr., Lina M. Davis, Stas A. Goldobin
  • Patent number: 11915052
    Abstract: This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a period of time. The systems and methods may include receiving a desired allocation; determining a first available allocation at a first time; generating allocation information for a second period comprising the first time; determining a second available allocation at a second time; determining a remaining available allocation, based on the allocation information and the second available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device after the second time.
    Type: Grant
    Filed: June 26, 2023
    Date of Patent: February 27, 2024
    Assignee: The Trade Desk, Inc.
    Inventors: Dennis Cheung, Konstantinos Karampelas, Alexander L. Schaefer, Oliver J. S. Sourbut
  • Patent number: 11714854
    Abstract: This disclosure is directed to systems and methods for generating a communication associated with an optimization code. Generating a communication may include generating an optimization code, which may include (i) receiving a first data associated with one or more of a first computing device and a first computing device user; (ii) generating at least two confirmation codes, including one or more of a verification code, a consistency code, and an activity code; and (iii) generating an optimization code which may be based, at least in part, on the at least two confirmation codes.
    Type: Grant
    Filed: November 21, 2022
    Date of Patent: August 1, 2023
    Assignee: THE TRADE DESK, INC.
    Inventors: Victor Amin, Devin Pullman, Julius Rentergent, Alexandre K. W. Navarro, Mark Davenport, Jair Cazarin, Simon Houghton, James Innocent, Christopher Thorne
  • Patent number: 11704366
    Abstract: A data processing system performs data processing of raw or preprocessed data. In some embodiments, the data processing system includes a connectivity overlay engine comprising a data ingester, a connectivity generator, an event access control system, and a feature vector generation framework.
    Type: Grant
    Filed: August 22, 2022
    Date of Patent: July 18, 2023
    Assignee: THE TRADE DESK, INC.
    Inventors: Jason Atlas, Fady Kalo, Jiefei Ma
  • Patent number: 11687371
    Abstract: This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a period of time. The systems and methods may include receiving a desired allocation; determining a first available allocation at a first time; generating allocation information for a second period comprising the first time; determining a second available allocation at a second time; determining a remaining available allocation, based on the allocation information and the second available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device after the second time.
    Type: Grant
    Filed: April 12, 2021
    Date of Patent: June 27, 2023
    Assignee: THE TRADE DESK, INC.
    Inventors: Dennis Cheung, Konstantinos Karampelas, Alexander L. Schaefer, Oliver J. S. Sourbut
  • Patent number: 11669348
    Abstract: A contextual navigation and action user experience framework that facilitates workflows across multiple contexts and levels of object hierarchy is disclosed. Exemplary features include a swapper interface, an action toolbar with contextual buttons and contextual tabs, and a toolkit that provides an overview portal to view alerts, cross reference information, and perform actions on objects and insights that are important to the user across an entire product suite.
    Type: Grant
    Filed: June 6, 2022
    Date of Patent: June 6, 2023
    Assignee: THE TRADE DESK, INC.
    Inventors: Christine Anderson, Mark A. Patterson, Jr., Lina M. Davis, Stas A. Goldobin
  • Patent number: 11659507
    Abstract: This disclosure is directed to systems and methods for selecting or eliminating candidate targeted communications. A method may include receiving candidate identifiers and traits associated with the candidate identifiers. A method may further include generating a candidate index including one or more dimensions associated with candidate traits. A method may further include intersecting the dimensions to determine if one or more candidates appear in dimensions associated with the desired candidate traits. A method may further include generating a result set based on the results of the intersecting computation. A method may further include selecting or eliminating candidates based on the results of the intersecting computation.
    Type: Grant
    Filed: March 29, 2021
    Date of Patent: May 23, 2023
    Assignee: THE TRADE DESK, INC.
    Inventor: Alexander L. Schaefer
  • Patent number: 11635978
    Abstract: A contextual navigation and action user experience framework that facilitates workflows across multiple contexts and levels of object hierarchy is disclosed. Exemplary features include a swapper interface, an action toolbar with contextual buttons and contextual tabs, and a toolkit that provides an overview portal to view alerts, cross reference information, and perform actions on objects and insights that are important to the user across an entire product suite.
    Type: Grant
    Filed: June 6, 2022
    Date of Patent: April 25, 2023
    Assignee: THE TRADE DESK, INC.
    Inventors: Christine Anderson, Mark A. Patterson, Jr., Lina M. Davis, Stas A. Goldobin
  • Patent number: 11507621
    Abstract: This disclosure is directed to systems and methods for generating a communication associated with an optimization code. Generating a communication may include generating an optimization code, which may include (i) receiving a first data associated with one or more of a first computing device and a first computing device user; (ii) generating at least two confirmation codes, including one or more of a verification code, a consistency code, and an activity code, which may be associated with a comparative accuracy of the first data, a comparative consistency of the first data, and a comparative activity of the first data, respectively; and (iii) generating an optimization code which may be based, at least in part, on the at least two confirmation code and associated with a relative predictability of the first data.
    Type: Grant
    Filed: November 15, 2021
    Date of Patent: November 22, 2022
    Assignee: THE TRADE DESK, INC.
    Inventors: Victor Amin, Devin Pullman, Julius Rentergent, Alexandre K. W. Navarro, Mark Davenport, Jair Cazarin, Simon Houghton, James Innocent, Christopher Thorne
  • Patent number: 11423086
    Abstract: A data processing system performs data processing of raw or preprocessed data. The data includes log files, bitstream data, and other network traffic containing either cookie or device identifiers. In some embodiments, the data processing system includes a connectivity overlay engine comprising a data ingester, a connectivity generator, an event access control system, and a feature vector generation framework.
    Type: Grant
    Filed: June 22, 2020
    Date of Patent: August 23, 2022
    Assignee: The Trade Desk, Inc.
    Inventors: Jason Atlas, Fady Kalo, Jiefei Ma
  • Patent number: 11354142
    Abstract: A contextual navigation and action user experience framework that facilitates workflows across multiple contexts and levels of object hierarchy is disclosed. Exemplary features include a swapper interface, an action toolbar with contextual buttons and contextual tabs, and a toolkit that provides an overview portal to view alerts, cross reference information, and perform actions on objects and insights that are important to the user across an entire product suite.
    Type: Grant
    Filed: July 2, 2021
    Date of Patent: June 7, 2022
    Assignee: The Trade Desk, Inc.
    Inventors: Christine Anderson, Mark A. Patterson, Jr., Lina M. Davis, Stas A. Goldobin
  • Patent number: 10977084
    Abstract: This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a first period of time. The systems and methods may include receiving a desired allocation; determining a first instantaneous available allocation at a first time; generating an allocation graph for a second period comprising the first time; determining a second instantaneous available allocation at a second time; determining a remaining available allocation at the second time, based on the allocation graph and the second instantaneous available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device during at least a portion of a third period of time between the second time and the third time.
    Type: Grant
    Filed: December 16, 2019
    Date of Patent: April 13, 2021
    Assignee: The Trade Desk, Inc.
    Inventors: Dennis Cheung, Konstantinos Karampelas, Alexander L. Schaefer, Oliver J. S. Sourbut
  • Patent number: 10966170
    Abstract: This disclosure is directed to systems and methods for generating and querying an index associated with targeted communications. A method may include receiving candidate identifiers, rates of targeted communication, and traits associated with the candidate identifiers. A method may include generating a candidate index including one or more dimensions associated with candidate traits. A method may include receiving a query associated with desired candidate traits, determining if one or more candidates appear in the dimensions associated with the desired traits, and intersecting the dimensions to determine if one or more candidates appear in all of the dimensions associated with the desired candidate traits. A method may include generating a result set based on the results of an intersecting computation. A method may include removing candidates from the result set and transmitting targeted communications on behalf of or to the candidates remaining on the result set.
    Type: Grant
    Filed: September 2, 2020
    Date of Patent: March 30, 2021
    Assignee: The Trade Desk, Inc.
    Inventor: Alexander L. Schaefer
  • Patent number: 10691751
    Abstract: A data processing system performs data processing of raw or preprocessed data. The data includes log files, bitstream data, and other network traffic containing either cookie or device identifiers. The data processing system associates devices with device activity history.
    Type: Grant
    Filed: January 23, 2017
    Date of Patent: June 23, 2020
    Assignee: The Trade Desk, Inc.
    Inventors: Jason Atlas, Fady Kalo, Jiefei Ma