Abstract: The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.
Type:
Application
Filed:
September 6, 2013
Publication date:
June 19, 2014
Applicant:
THE WARNER CABLE INC.
Inventors:
Steve Riedl, Erik Urdang, Tom Gonder, Bryan Santangelo, Brad Jordan
Abstract: Systems and methods for maintaining a measure of session time of a networked device. A session between the networked device and a first network is monitored to determine a first session time. The first session time is indicative of a first time increment the networked device is continuously connected to the first network. A next session between the networked device and a second network is monitored to determine a second session time. The second session time is indicative of a second time increment the networked device is continuously connected to the second network. A time interval between termination of the session and commencement of the next session is determined. A rule is applied to determine whether the time interval is less than or equal to a pre-determined value. A session time equal to the sum of the first session time and the second session time is displayed when the time interval is less than or equal to the pre-determined value.