Abstract: A Web platform web-application framework in which functional block components are loaded as library elements at the time a website is accessed provides increased quality, accuracy and consistency of the website by enabling website management without a need for third party editors. Look and feel aspects of the website are loaded as library elements which are separate from content objects. Functional components stored as elements within a dictionary minimize redundant labor required to develop and deploy websites while providing extended functionality from a library of “plug and play” web components. Loading functional components as dictionary elements allows for seamless integration into the web-applications framework and other components. The web-application framework also identifies web visitor identifier information that is used to customize the displayed web page to the visitor's location.