Abstract: A method for identifying primary product objects on webpages over the Internet. A primary product object displays the best view of the product that a webpage is detailing. Each webpage is divided into sections based on the primary product objects in the webpage. Features of candidate product objects in each section are extracted. The primary product objects are identified by computing probabilities of the candidate product objects in each section being primary product objects, based on a statistical model. The identified primary product objects are stored for subsequent retrieval and display.