Abstract: A color concentrate pellet and a method for producing same. Pigment and carrier, both in powdered form, are placed in a high intensity bowl-type mixer. Small granules are produced. These granules are cold-pressed in a pellet mill and color concentrate pellets of a conventional size and shape are produced. These pellets contain up to 90% pigment by weight, and have a melting point of less than about 230.degree. F. The pellets are friable and are mixable and processable with commercially sized natural resin pellets without substantial settling out. The carrier in the pellet acts as a universal carrier. Pellets with additives in substitution for pigments are also disclosed.