Abstract: Curing and drying apparatus for printing inks which includes a housing having openings for passing a printed web therethrough and lamp assemblies each including a shell, a reflector and an ultraviolet light lamp or radiator for focusing radiation onto said web. Blowers are coupled to said housing for feeding air about the back side of said reflectors and about the sockets for the lamps to remove excess heat and novel and improved means are provided for protecting said lamps and major portions of the lamp necks from said cooling air to prevent lowering the temperature and therefore the efficiency of the lamps.