Abstract: A method of enabling in-store pick up of customized goods ordered online is described. The method may include receiving an online purchase order at a website including a customized product description and a brick-and-mortar store identifier. The method may also include sending the purchase order to a computing device associated with the brick-and-mortar store identifier and receiving an in-stock confirmation at the computing device. The method may also include receiving an order completed confirmation at the computing device and sending a customer correspondence that includes a pick-up time designating when a customer may pick up the customized product at the brick-and-mortar store. The method may also include receiving an in-store pick up confirmation at the computing device.