Abstract: Exemplary embodiments of methods and systems of incentivized advertising are presented. A content identifier identifying a digital content item, such as a song, is displayed on a user computing device. The digital content item is typically of the type available for a purchase price by the general public. A selection icon is provided in visual association with the content identifier. If the icon is selected by the user, an advertisement media item, such as a video advertisement, is presented on the user computing device. If the advertisement media item is presented for at least a requisite ad impression period, the digital content item is imparted to the user for free. Follow-up ad engagement views are typically presented to the user with a button to redeem the earned digital content item. Administrator and server elements are configured to facilitate performance of the method, and to optimize efficient use of advertiser's budget.

Abstract: Exemplary embodiments of methods and systems of incentivized advertising are presented. A content identifier identifying a digital content item, such as a song, is displayed on a user computing device. The digital content item is typically of the type available for a purchase price by the general public. A selection icon is provided in visual association with the content identifier. If the icon is selected by the user, an advertisement media item, such as a video advertisement, is presented on the user computing device. If the advertisement media item is presented for at least a requisite ad impression period, the digital content item is imparted to the user for free. Follow-up ad engagement views are typically presented to the user with a button to redeem the earned digital content item. Administrator and server elements are configured to facilitate performance of the method, and to optimize efficient use of advertiser's budget.