Abstract: A system and method for providing classified ads over the Internet. The system includes a plurality of regional newspaper World Wide Web servers, and associated newspaper classified ad generators; a central classified ad information collection and distribution facility, and a central World Wide Web application server facility, all connected to the Internet such that Internet users can connect to the Newspaper Web server and central Web application server facility to search for and obtain classified ads. The Web application server facility includes one of more application servers and one or more newspaper classified ad database servers. The system apparatus features elements which enable Internet users to enter the system at the newspaper Web server and subsequently search for classified ads held in the ad databases at the database servers thorugh the application servers at the central Wed application facility.