Abstract: Generally, the present invention is directed to marketing techniques and more particularly to direct-to-patient marketing for medical devices, pharmaceutical drugs, and biotechnology products. The approach presented here may also be applied to the recruitment of patients for clinical trials evaluation including tracking outcomes after treatment. An embodiment of the invention includes the steps of finding potential patients, qualifying potential patients, connecting potential patients to preferred physicians, and tracking the patient's progress through the appointment phase and tracking outcomes.
Type:
Grant
Filed:
February 24, 2009
Date of Patent:
September 6, 2011
Assignee:
ThreeWire, Inc.
Inventors:
Mark Summers, Jennifer Mary Zwiefel Renaud, Gary Russell Lindberg
Abstract: Generally, the present invention is directed to marketing techniques and more particularly to direct-to-patient marketing for medical devices, pharmaceutical drugs, and biotechnology products. The approach presented here may also be applied to the recruitment of patients for clinical trials evaluation including tracking outcomes after treatment. An embodiment of the invention includes the steps of finding potential patients, qualifying potential patients, connecting potential patients to preferred physicians, and tracking the patient's progress through the appointment phase and tracking outcomes.
Type:
Grant
Filed:
May 19, 2003
Date of Patent:
March 3, 2009
Assignee:
ThreeWire, Inc.
Inventors:
Mark Summers, Jennifer Mary Zwiefel Renaud, Gary Russell Lindberg
Abstract: Generally, the present invention is directed to marketing techniques and more particularly to direct-to-patient marketing for medical devices, pharmaceutical drugs, and biotechnology products. The approach presented here may also be applied to the recruitment of patients for clinical trials evaluation including tracking outcomes after treatment. An embodiment of the invention includes the steps of finding potential patients, qualifying potential patients, connecting potential patients to preferred physicians, and tracking the patient's progress through the appointment phase and tracking outcomes.
Type:
Application
Filed:
May 19, 2003
Publication date:
November 25, 2004
Applicant:
ThreeWire, Inc.
Inventors:
Mark Summers, Jennifer Mary Zwiefel Renaud, Gary Russell Lindberg