Abstract: An apparatus and method for simulating the way that selected custom wheels will appear on a vehicle. The method involves creating high quality graphic reproductions of actual commercially available custom wheels and tires in the form of a wheel disc approximating the size of an actual tire and wheel combination. The selected wheel disc is then positioned adjacent a car tire to simulate the appearance of the car with the selected wheel mounted thereon. A plurality of the wheel/tire discs is in one embodiment held on a portable support stand. In an alternate embodiment plural wheel discs are mounted to separate tire rings representing tires of various sizes.