Abstract: An apparatus is configured to employ with a retractable tape measure including a flexible measuring tape. The apparatus includes an electronic system including a laser receiver and a body configured to house the electronic system therein. The laser receiver is configured to detect a laser projected in at least one of a red wavelength and a green wavelength. The body includes an arcuate-shaped cavity configured to receive the flexible measuring tape in a sliding engagement, and a top surface oriented to face in a direction from which the flexible measuring tape is read with the flexible measuring tape received in the cavity. The top surface includes a port configured to align with the laser receiver.