Abstract: Disclosed in the present invention is a self-power generation radio frequency identification (RFID) tag, which comprises an identifier in which a first coil and a magnetic power generation bar are arranged, wherein the first coil is movably arranged in the identifier, and the magnetic power generation bar is arranged in parallel to the plane of the first coil; and the RFID tag also comprises a micro storage battery, which is electrically connected with the induction coil and the magnetic power generation bar. The self-power generation RFID tag is simple in structure, low in cost, convenient to maintain, energy-saving and environment-friendly.