Abstract: The present invention provides an ad placement system for superimposing advertising content onto video games, comprising: a. networked game playing means having access to a video game; b. object identification means having access to visual output of a plurality of game playing iterations of said video game; c. means for obtaining real-time visual captions; d. object tracking means; e. means for superimposing a stream of remotely stored advertising content onto said objects, in networked connection with said game playing means; f.

Abstract: The present invention provides a system for precision in-game dynamic advert placement in computer games, comprising: a. networked game playing means; b. at least one game, stored in at least one game domain; c. means for obtaining at least one real-time AV caption of the output generated by said computer game; d. identifying means, having access to said at least one AV output of said at least one computer game; e. means for superimposing at least one remotely stored advertising content onto the entirety of caption, or onto parts thereof; wrapper means, located at said game domain, wrapping said game; f. means for customizing ads to be downloaded by said wrapper. Said ad customizing means synchronizes the audio-visual display generated by said game with said superimposed advertising content, and controls the insertion and removal of said advertising content, thereby offering a distortion-free viewing experience.

Abstract: A superimposed data placement system adapted to overlay a content video with an electronic overlay layer embedded with a plurality of superimposed data, comprising one or more members of a group consisting of video content stored on N at least one first server; means for analyzing said content; means for creating an electronic overlay layer adapted to be seamlessly superimposed upon said content; first means for streaming said content layer; second means for streaming said overlay layer; means for synchronizing said first stream with said second stream; wherein said content layer is independent of said overlay layer and is both stored and streamed unaltered in its original form.