Abstract: A system for managing dynamic pricing for online sales. The system includes a server to operate a commerce manager, a commerce manager, and a client. The server includes a processing device and a memory. The commerce manager includes a dynamic price manager operating on the processing device of the server to dynamically generate a price for a product. The dynamic price manager is influenced by market cues. The price is generated at a predetermined time interval. The client interacts with the commerce manager and is in communication with the server via a network. The client displays the price.